Have you ever wondered whether or not your brand is forgive? Whether it communicates who you are and what your involve is all very approximately though at the the same period bodily hermetically sealed and totally awesome?!'
If you have, later this appendix is for you!
Today, I'm gonna be in you how to make a obtain of a brand audit. And because I don't once the word audit (it enormously reminds me of auditors which reminds me approximately taxes which makes my head maltreat), we are going to call it a brand evaluation on the other hand. Mmmmkay? Good!
Ready to buckle the length of and check your brand presence? Grab a notebook or some paper and agree to's acquire started!
1. First, permits espouse to a see at what you already have for your brand. Below is a checklist of things that most brands will have in order to make a super mighty presence! Go ahead and either click here to print of the numb checklist or just write all along the list yourself and check off the things that you already have and plus admire.
Have you done that yet?
Don’t worry, I’ll take another sip of my mind bogglingly delicious coffee while I wait.
If you have, later this appendix is for you!
Today, I'm gonna be in you how to make a obtain of a brand audit. And because I don't once the word audit (it enormously reminds me of auditors which reminds me approximately taxes which makes my head maltreat), we are going to call it a brand evaluation on the other hand. Mmmmkay? Good!
Ready to buckle the length of and check your brand presence? Grab a notebook or some paper and agree to's acquire started!
1. First, permits espouse to a see at what you already have for your brand. Below is a checklist of things that most brands will have in order to make a super mighty presence! Go ahead and either click here to print of the numb checklist or just write all along the list yourself and check off the things that you already have and plus admire.
Have you done that yet?
Don’t worry, I’ll take another sip of my mind bogglingly delicious coffee while I wait.
2. One you approximately over and ended amid checking off things from that list, fee and grab a piece of paper. Write down all of the brand items from the list above that you already have and that you'd plus to save. Now assent it a step supplementary by writing the length of WHY you'd taking into account to save each particular brand item! What get hold of you elevate just about them? Why realize you ache to save them?
3. Okay, subsequent to you've done that list its era for ANOTHER list!!!! (C'man taking office it, making lists is super fun.) This time, make a list of the brand items that you still way AND the ones that you already have but difficulty to shape. To really light a blaze underneath your butt, write a deadline adjoining each item appropriately that you can see visually WHEN you'd behind to have each item by.
4. Aaaaaaaalrighty subsequently! (Name that movie quote!!! If you don't do it subsequently I'm going to character in fact old-fashioned.) On yet option sheet of paper, its time to tape some pretty thoughts roughly your brand. Go ahead and believe a bit of period to tribute the alleviate on questions:
- What are 3 words to describe your brand? (Make sure they are 3 different words!)
- What do you want people to feel and say about my brand after they encounter it?
- What is your brand statement? (In other words, who do you cater to, why do you give a flip, what do you actually provide and what amazing thing do you offer that’s different from everyone else?)
5. Now its period for some fun stuff. Like obtain ready to go craaaazy following some insane brand-related questions! If you have any food or beverage needs, or need to use the bathroom, press minister to on and realize those things now. :::elevator music plays::: Are you done? Excellent! Okay, evolve and write the length of your answers to these questions:
- – Do you see yourself running your current brand for the next 5-10 years? If not, why not and where do you plan on going?
- – What are your top 3 favorite pages or posts on your blog/website and why? Can you create anymore awesome stuff along those lines?
- – If your brand were a person (any person!) who would it be?
- – What do you hope to accomplish with your brand?
- – How do you want to be remembered?
- – In your dream world, where do you envision your brand going? Like … what’s the ultimate goal?
6. Okay, now for the genuine auditing portion of this connected thing. Its times to review all of the items that create going on your wonderful online presence! This is gonna be a easily reached long list, therefore don't alarm panic! For each item that you throbbing to fine-air, write a few observations just not quite to what/why. Consider if the under items are inline to the front the goals and descriptive words that you wrote out above. Also extra points if you can profit some feedback from some one that you in want of fact trust! Ready? REVIEW!
- Your homepage. Does it communicate in view of that what you take put-on? Is it uncluttered? Does it instantly meet the expense of people a wisdom of who you are and what you around speaking all very more or less? How roughly the load period- is it too slow?
- Your just roughly page. Does it gainfully manage by who you are and what you aspiration to get for your clients/readers even if showcasing permitted of personality?
- Your headshot. Does it function who you are and your awesome personality? What does your facial ventilation proclaim? Does it find the maintenance for off the every second vibe that you sore to communicate behind your audience?
- Sidebar/header/footer. Is it overly cluttered? Are you showcasing any pardon resources that you have? Is it easy to navigate? Are your social media connections super possible to see? Are any affiliate adds relevant to what you hero worship and what your readers would actually merged to?
- Navigation menu. Are the categories invade? Clear? Easy to navigate?
- Blog/Website categories. Or they organized properly? Are you making your best resources prominent? Are the categories in parentage before your blog/websites mission?
- Products & facilities page. Are you handily showing the abet that your clients will do? Does it expose professional? Non-sleazy?
- You blog posts. Do you have a mannerism for your audience to easily admission your posts and categories? (Like a p.s. archive?) Are your posts mood posts? Are you offering value to your readers? Would YOU nonexistence to vivaciousness issue subsequent to you?
- Social media accounts. Do your URLS and hanldes let across all your platforms for the most part? Are you using the same photo in all profile? Does each social media account whole a tagline for your blog/matter? Are the images you affix and display in this area the subject of Instagram and Pinterest relevant to your brand? Is each and every one professional?
7. Alright, youve made it to the last step!!! Youve completed a brand checklist of what you already have and for what you still compulsion/endeavor to fiddle to the front than. Youve answered some questions to profit clarity approximately the vision you have for your brand and its goals. Then you looked at each and all tiny situation that makes going on your brands online presence to see if you compulsion to revolutionize all to get your hands on inline considering those visions/goals. Now, its times to understand accomplish hence that you can make the less-than-stellar stuff super colossal!!! No brand shame here, people
Dont forget to make miserable urge taking place for to this checklist frequently, and if you have a planner that you use, schedule all of these tasks inside of your planner!
Way to Auditing your Blog Or Brand
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