Targeted Marketing versus Mass Marketing

Choosing groups of people or segment to sell their product and services is called targeted marketing, or differentiated marketing. It is a relatively new phenomenon.
Mass marketing, or undifferentiated announcement, came first. It evolved along following amassing production and involves selling the same product to everybody.

You can think of mass marketing as a shotgun approach: you blast out as many marketing messages as possible on every medium available as often as you can afford. But targeted marketing is more like shooting a rifle; you take careful aim at one type of customer with your message.So I then suggest you pick targeting marketing instead of Mass Marketing. Because in the Mass Marketing you never satisfy all the people. But in the targeting marketing you can do. In the online business the subscribers have very importance and you can increase their scriber at this time when they satisfy with you.

Benefits of Targeting marketing:

It can help you enlarge your customer base by giving you information with which to successfully adjust some component of your offering—the offering itself, its price, service and market it, and so concerning. More specifically, the process can help you do the following:

• Avoid head-on competition with other, trying to capture the same customers
• Develop new offerings and encourage profitable brands
• Re-market older, less-profitable products and brands
• Identify early adopters

One to One Marketing:

In the targeting marketing, You have great opportunity is one to one Marketing-means outlines the steps companies can take to target their best customers,and give them what their wants.
 Terms of shotgun versus rifle approach, you can think of one-to-one marketing as a rifle approach, but with an added advantage: now you have a scope on your rifle.

Steps in One-to-One Marketing

1. Establish short-term measures to evaluate your efforts.
Determine how you will measure your endeavor. For example, will you use higher customer gratification ratings, increased gross earned per customer, number of merchandise sold to customers, dealing costs, or another measure?

2. Identify your customers.
Gather all the information you can about your current customers, including their purchasing form likes, and dislikes. When conducting business with them, include an “opt in” question that allows you to legally gather and use their phone numbers and e-mail addresses so as to can remain in contact with them.

3. Differentiate among your customers.
Determine who your best customers are in terms of what they spend and will spend in the future (their customer lifetime value), and how difficult or easy they are to serve. Identify and target customers that expend only small amounts with you but large amounts with your competitors. 

4. Interact with your customers. 
Find ways and mediums in which to talk to customers about topics they’re interested in and enjoy. Spend your resources interacting with your best customers. Minimize the money and time you spend on low value customers with low growth potential.

5. Customize your products and marketing messages to meet their needs.
Try to customize your marketing products and messages in order to give your customers exactly what they want— whether it’s the product itself, its packaging, delivery, or the services associated with it.

Conclusion:

The targeting marketing helpful and useful for your business. Because as soon as targeting marketing use can easily know your customer and then easily satisfy their customer.

And also with targeting marketing you get opportunity of one to one marketing. Through this you can create differentiate between the high value customer and the low value customer.