Evaluate website or Blog's SBUs with BCG Matrix

Strategic Business Unit (SBU):

is a business or product line within an organization that has its own competitors, customers, and profit center for accounting purposes. A firm’s SBUs may also have their own mission statement (purpose) and will generally develop strategic plans for themselves. These are called business level plans. The different departments, or functions (accounting, finance, marketing, and so forth) within a company or SBU, might also develop strategic plans. For example, a company may develop a marketing plan or a financial plan, which are functional level plans

BCG Matrix:

With BCG  Evaluate the Blog and Website with also two factors: (1) Traffic rate (Means how many you grab the traffic) and (2) Bounce rate (How to many people like or unlike your website and visit more on your website or leave it). 

it is a useful approach for making business and decisions. However, the BCG matrix is subjective and managers should also use their judgment and other planning approaches before making decisions. Using the BCG matrix, You can mange their business website and blog' SBU's into one of four categories.

Question Mark:

In the Question mark you website has high traffic and also high bounce rate. You already know high bounce rate is negative for your website. If your website stand in this then you must worry because your website has not loyal traffic. And maybe people come and then leave this. High bounce rate leave bad effect on SEO. Search engine and robot abandon their website. 

Because this is bad for our website so we must find the way to eliminate this. We should leave old strategy and make new strategy Or redesign the strategy.

Star:

Every one wants to be star. Star means your website has high traffic but has low bounce rate. If your website stand in this then you stand in good session. Means your website accurate and work well. 

With star you must work well, because you have good position and your reader perceive that they get good services from your.But in this does't means your website have high loyal reader.

Dogs:

This is more and more negative for our website.Not one wants to stand in this session.If our website has not much traffic and also have high bounce rate then we must need to close their website Or redesign the website according to their reader.

Cash Cows:

Cash cows means low traffic and also high bounce rate. Means your traffic have more high level loyal reader, and they visit more and more on your website. To stand in this session you should provide more well and well services. So this is more difficult to stand in this session. If you rely with this then you have good position. And your website SEO also good. Because the search engine first prefer with these types of website. Well SEO does't mean  you have high traffic. Means you have loyal traffic.

Alexa, SEMrush ,Moz and many more site provides the services, for stand your website in this part. 

Conclusion:

With BCG Matrix you evaluate their website and know the position of position of their website.And then take decision according to their website and also know the next step for achieve their goal and objects.