Way or Process of Online Internet Marketing

Marketing is basic need of every business.Now in the world all the business do Marketing for grab more and more customer.If you do online internet business then either you must do Marketing so here i present you how to do online Marketing.First you should know!

What is Marketing?

• "Marketing is the Management process that identifies anticipate and satisfies customer requirement profitably" (The Chartered Institute of Marketing)
• "Marketing is a social and managerial process by which individual and groups obtain what they want and need through creating, offering and exchange product of value with other"(Kotler,1991)

 In easy word! Find the customer's need and want and and fulfill their need and wants.

Differentiate between Need and Want:-

• Need mean those things which help you for survive the life like oxygen, shelter, food etc. Without those thing you can't survive.(something you have to have)

• Want mean those things that no necessary for survival but you want! e.g Sometime when you thirst you choose soft drinks or juice. This is your wants instead you fulfill you Need with water. (something you would like to have)
• Demand mean are want backed by willingness to buy

Now you know the Marketing so lets know the Way of Online Internet Marketing

Process or Way of Online Internet Marketing:-

You can see in this picture that there is five steps on Online Internet Marketing.

1: Research 

2:Segmentation 

3:Marketing Mix Strategy 

4:Implementation

5:Control

1:Research:

Research is first step of Online Internet Marketing.Research play vital role in Marketing. Through research you know what the customer need and want, and either you know how to fulfill their customer need ans wants.For the grab more customer you should know what the customer need and want.

Online Internet Marketing also need the Research. There are many way for conduct the information of  people like Google Trend (is the best tools for research the current trend) and Google keyword (provide information what the people want).

 If you conduct right information through research then you need to go next step.

2:Segmentation:

Segmentation mean a group of peoples that have similar need and want. Segmentation is very necessary of Online Marketing because all the world people not have similar need and wants. For example people in USA and UAE  have different Needs and wants.You can Segmentation in various way like religion, location etc.

Market segment:-

• Geographic Segmentation (Nation, State, region, cites)
• Demographic Segmentation (Gender, income,age, lifestyle, occupation)
• Psychographic Segmentation ( Social class, Personal characteristic)
• Behavior Segmentation (Knowledge, use, Respond)

Before select the segment first you must know what is nature of your business and then select the segment according to their the business.     

3:Marketing Mix Strategy

The Marketing mix is the set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution.

The four Ps of marketing:

The marketing mix can be divided into four groups of variables commonly known as the four Ps:

1. Product: The goods and/or services offered by a company to its customers.
2. Price: The amount of money paid by customers to purchase the product.
3. Place (or distribution): The activities that make the product available to consumers.
4. Promotion: The activities that communicate the product’s features and benefits and persuade customers to purchase the product.

4:Implementation:

Implementation is important step for Online Internet Marketing. so when you implement the strategy then you sure what you do and how to do? If you not implement the strategy as it make then not get much profit, and you lose all the working what you did.
Because customer not see your working only see what you do for them, so implement the strategy with carefully.

5:Control

This is last step of Online internet Marketing. This is most important because if your business not perform with management then your business not run accurate and will become your business destroy!

You must sure about control in management.If you manage all the word but you lose  the control then also your work not perform better.   

Conclusion: 

Now we know the importance of Marketing. Also know the way of Online Internet marketing.We know all the steps that help to us in Online Business and with these steps we do business with more efficiently. 

With this article we know the right way of marketing, and now if you do online business then must follow these steps.