Mother’s Day 2015 Will Set Spending Record

(WASHINGTON) — Nothing’s too good for mom apparently since the National Retail Federation reports that Americans will spend in the neighborhood of $21.2 billion for that special lady on Mother’s Day, May 10.

The NRF estimates that the average amount spent on mom will be $172.63, the highest amount ever recorded in the 12-year history of the NRF’s Mother’s Day Spending Survey.

Eight in ten consumers plan to pick up a Mother’s Day card and over two-thirds will present her with flowers.

Meanwhile, the one category that people will spend the most on is jewelry, a whopping $4.3 billion followed by a special brunch that will earn restaurants some $3.8 billion.

Gift cards, electronics, personal services and housewares and gardening tools are also on shoppers’ lists, totaling billions in sales.

The top spenders are people in the 25-to-34 age group with an average of $244.32.

Interestingly, fewer consumers plan to shop online for mom this year compared to 2014, an indication that people just want to get out and about after a particularly long winter and cool April.